Over the course of the last six months as the market has continued to undergo a severe shakedown, I have encountered many realtors in online forum websites who think print is dead.
The buzz words you’ll find being tossed around on many internet real estate forums are search engine optimization, website design, banner ads, internet listings/postings, email flyers and much more that didn’t exist until the coming of the digital age. Let’s be clear that those buzzwords are important and play a vital role in each client’s advertising and marketing efforts in order to attract the attention of potential buyers. However, just as these are important tools in a realtor’s tool chest, let’s not forget that the tools of the past can still play a vital role in the quest for the increasing elusive “sold” sign in the world of real estate.
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