One of the most effective ways for an interior designer to sell his or her services is through the use of a portfolio. An interior designer portfolio showcases a designer’s best work in a way that appeals to the client. It puts together some of the finest designs and solutions that a designer has come up with during the process of his or her career and for this reason, almost works like a self-portrait.
Interior designer portfolios used to be portable cases or files holding samples of the designer’s work. In other words, they were essentially paper products. Now however, interior designers increasingly use a combination of paper folders or portable cases and the internet to display their portfolios.
A good interior designer portfolio typically has a series of samples of the designer’s work in a logical sequence beginning from a simple design and then moving on to more complex designs. Some interior designer portfolios also display ‘before’ and ‘after’ pictures enabling the client to see firsthand the kind of work that the designer is capable of. Quite a few interior designer portfolios also include detailed descriptions of the design elements used in the room as displayed on the portfolio. Some portfolios are arranged in terms of styles, e.g., ‘modern contemporary’, ‘traditional country’, ‘relaxed sophistication’, ‘romantic’ and so on whilst others are arranged in terms of utility like bedrooms, living rooms, bathrooms, and kitchens.
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