Interior Design Inspiration

Make Your House a Comfortable Place

Browsing Posts in Home Marketing

Home Decorating is a very personal decision, different with every individual. Your home decor reflects your personal styleand individual quirks. If you’re having problems making a decision about your home decorating theme, consider a tuscany theme for your home. Tuscany style combines subtle elegance with simplicity, using a palette of earthy warm tones. Tuscany decorating comes from the Tuscany Valley in Italy and is meant to bring the outdoors in. This great home decorating idea uses distinct materials to help accomplish this goal. Tuscany style is unique as well as beautiful and cozy.

Textures are a big part of the Tuscany theme. It involves the use of stone and primative tile for the flooring but wood or laminate floors can also be added to the mix. Textured plaster for the walls in a warm color is also another important ingredient in the big picture and here is where you can really be creative and add your personal stamp on a room. If you like beams, you can add them to a tuscany styled room. They conjour up a warm, cozy and rustic feel. Mosaicing a floor is another way to add charm to a Tuscany theme. Consider tiling with slate or mexican tile in your entry way. It will really set the tone for your entrance into Tuscany decorating. Also mosaicing a table top in rustic tile, such as again slate, terra cotta or travertine will add to the Tuscany decor. Partner it with a rod iron table bottom and you’ve got a real Tuscany home. continue reading…

Despite plummeting property values in many areas of the country and the mortgage and foreclosure disasters that have beset our nation, real estate has and will continue to be a great investment. Understanding how taxes and income tax deductions and advantages affect real estate, whether it is your primary residence or investment property is the key to making you money. In many cases it can be the key to making you totally tax free money. Here’s how this works.

On your primary home you can deduct your mortgage interest and real estate taxes which are typically county and school taxes. With investment property, you can deduct mortgage interest, real estate taxes, maintenance fees, insurance, costs of fixing up and maintaining property to lease, carrying costs of the property if it remains vacant and a host of other things to offset capital gains when you sell the property in the future.
continue reading…

You get that first magical list that you anticipate as being the answer to finding truly motivated sellers. It doesn’t even dawn on you the hours you spend typing up the letters because you’re so focused on all the great deals to be made. It seems like the letters are just burning a hole in your hand by the time you get the stamps on them and to the post office. Next week rolls around and your hopes were just about dashed by the time got that first call from a seller who received one of your letters. Now we’re talking! It becomes obvious shortly into the conversation they’re just “fishing” around and trying to find just how much you would pay for their property and no they are not in any hurry to sell. What happened? Why didn’t you get more calls from truly motivated sellers? Everything you heard about direct mail in real estate was that this is the way to go in having a system set up for motivated sellers to find you.

The “Real World”

After you’ve read the above scenario know just two things right now:
Many new investors using direct mail without guidance sometimes experience these types of results and get discouraged from using direct mail again. These individuals will tell you, “oh, I tried mailing out letters and postcards once but I didn’t get many (or any) deals”. continue reading…

ROI, or “Return On Investment,” is a key financial measurement that correlates the cost of business expenditures to their actual value in the “real world.” Generally, ROI is expressed as a percentage, or the ratio of net benefits over costs. This is a common formula for Return On Investment:

ROI = [(Documented Monetary Benefit - Cost of Marketing) / Cost of Marketing] x 100

Let’s look at a simple example. Let’s assume a six-month marketing campaign cost $2,000.00, but resulted in $8,000.00 in profit. $8,000.00 – $2,000.00 = $6,000.00. $6,000.00 divided by $2,000.00 is 3, which calculates to a 300% ROI after multiplying it by 100.
The lower the cost and the higher the benefits, the larger your ROI percentage will be, which – all else being equal – is better of course. Enough with the math! The most important thing for every business owner – from a one-person LLC to the board of directors for a monster corporation – is maximum return for every dollar invested in marketing.
continue reading…

If you are in any way interested in becoming a home stager or interior redesigner, there’s a good possibility that you’re constantly redecorating your home and/or working on a new home improvement project.

When you have a natural talent for decorating, the urge to decorate is always there.

Whether or not you have any intention of redecorating any part of your home in the near future, I suggest you start photographing anything you don’t like right now, even if you’re only in the early staging of dreaming about starting your own home staging business. Whenever you’re in a room or a corner in your home (the basement, attic, laundry room, spare bedroom, kitchen, bathroom, home office, junk room) that makes you cringe, take a picture.
continue reading…

Do you have any mutual fund in your portfolio giving you a 1000% return on your investment? I didn’t mistakenly enter the wrong figure. That is one-thousand percent and in addition what I’m talking about is for ONE month so annualized that’s… well, I’ll let all the bean counters figure that out. It is very attainable for that 10:1 return on your investment with prudent selection of where to place those marketing dollars that end results in truly great deals coming your way.

So many people are flocking to real estate seeking higher returns on their investments in recent years and especially since ’00. Why? Well, the big fat 401K’s have turned into 201K’s and many people realized that really what people had banked on being there financially became all of a sudden money evaporating with every downturn of the stock market.

So, where are people now putting their money for investments? Real estate! Real estate has been a time-tested vehicle for short and long-term wealth and income and that was LONG before the .com and tech stock busts. Ok, probably nothing you don’t know and haven’t heard of right? So, now that we probably all know the actual and potential income for the average “Joe” through real estate the question is always “how do I get there?”.
continue reading…

It can be a hard and draining task trying to get your house sold. Your house is on the market, and you’ve got a real estate agent in place that you can trust. Potential buyers show up, but no offers. Now what? To help aid in the selling of your home, I will outline some tips that I personally believe will benefit in the marketability and potential selling of your home. The goal here is to obtain that all important “stamp of approval” in which the red imprint reads: “SOLD.”

Usually, the first place your potential buyer is going to see, will be the front of your house. The goal here is to make it as attractive as possible, but more importantly, inviting. First impressions are very important. First positive impressions, if you will, are even more important. The key here is to make sure everything looks neat and clean. Cut the grass, pull out the weeds, trim the bushes, plant some flowers, and clear out the walkway.
continue reading…

Over the course of the last six months as the market has continued to undergo a severe shakedown, I have encountered many realtors in online forum websites who think print is dead.

The buzz words you’ll find being tossed around on many internet real estate forums are search engine optimization, website design, banner ads, internet listings/postings, email flyers and much more that didn’t exist until the coming of the digital age.  Let’s be clear that those buzzwords are important and play a vital role in each client’s advertising and marketing efforts in order to attract the attention of potential buyers.  However, just as these are important tools in a realtor’s tool chest, let’s not forget that the tools of the past can still play a vital role in the quest for the increasing elusive “sold” sign in the world of real estate.
continue reading…

Well, it may be a downward realty market, but it is upward Internet market. It is an accepted fact these days that more homes are first spotted by potential buyers using the Internet than by using any other method. This means that in order give yourself the best chance of selling your home, you must choose your realtor partly according to his or her Internet site.

It is better not to do this by walking into your local realtor’s office; it is better to check it personally by trying to use the site yourself. To check the usability of your local real estate agents’ Internet sites go through the local realty Internet sites one by one and compare them for their user-friendliness.

What are buyers looking for when they browse a realty company’s site? They are looking for homes for sale – it may be that they appreciate information about the area, but first and foremost they want to see the choices of properties in their range.

One way to check this ease of use is to imagine that you are planning to buy a home in your own locale. Type in the words: properties (or homes or realty) for sale and add the name of your own area, town and state and see who comes up.

From the sites which do come up for selection, check each of them in turn for ease of access and function. Obviously these first two or three Internet pages will be the ones that will be most looked at.

Start by clicking on the sites of local real estate agents and comparing the actual sites to each other. You can do this by typing in your area and your required price range or bedrooms if these options are offered. How is the usability so far? Did you always get to the pages that showed listings that fit your description?

If this is the case, consider that your potential buyer will end up at the photo of your home without a lot of frustration – this is a big plus! Too many annoying questions on a web site will send buyers scuttling to the next web site and your home will never be viewed!

Another important aspect of Internet browsing for a home is the fact that we all want to see the inside of a home. The ‘virtual tour’ must be able to be easily accessed from the main photo of the house.

Therefore, if your home is on the main screen – it had better look good if you want them to investigate your property further! The garden will be immaculate with blooms and shrubs situated in pots, (if necessary buy some!), to take away any plainness. Try and take the photo when the sun shines and is making the new paint sparkle!

The next option they can take is to click on the virtual tour. Once again these photos of your yard and the interior of your home will look better if you can take the shots when the sun is shining into the rooms, through the trees etc.

If you feel that the Internet presentations of other houses seem to be propitious then the next step to check out is the charisma, efficiency and sincerity of the real estate agent. Once you have ensured that you have the best Internet representation and the best realtor – it is all up to your house!

Life Estate

No comments

I’ve been asked if you give someone a life estate, do they have the right to do anything they wish with the property, such as move out and rent it for income? What are an owners rights to the property after they have given someone else a life estate on it? ( such as: are they allowed to go on the property for inspection to make sure the property is maintained and kept up?)

A life estate is a form of interest in a property that allows the person with the life estate to retain full interest in the property until their death, but vests legal title in another person. It is most commonly used when an elderly parent wants to transfer their home to a child before their death, but wants to continue to occupy the property until that time. But it’s also a great, creative way to put together deals with older sellers who want to pull the cash out of their home but have the right to live in it until the end.
continue reading…