You get that first magical list that you anticipate as being the answer to finding truly motivated sellers. It doesn’t even dawn on you the hours you spend typing up the letters because you’re so focused on all the great deals to be made. It seems like the letters are just burning a hole in your hand by the time you get the stamps on them and to the post office. Next week rolls around and your hopes were just about dashed by the time got that first call from a seller who received one of your letters. Now we’re talking! It becomes obvious shortly into the conversation they’re just “fishing” around and trying to find just how much you would pay for their property and no they are not in any hurry to sell. What happened? Why didn’t you get more calls from truly motivated sellers? Everything you heard about direct mail in real estate was that this is the way to go in having a system set up for motivated sellers to find you.
The “Real World”
After you’ve read the above scenario know just two things right now:
Many new investors using direct mail without guidance sometimes experience these types of results and get discouraged from using direct mail again. These individuals will tell you, “oh, I tried mailing out letters and postcards once but I didn’t get many (or any) deals”. continue reading…
